Without question, the Internet is influencing and will have more power in relation to information searching-generating behaviour. However, few models have been applied to E-informational behaviour in the context of tourism and festivals. Therefore, this article will develop a theoretical E-informational behaviour model for festival visitors by way of critiquinginformational behaviour theories in the context of tourism, marketing and consumer behaviour. Prior knowledge (Familiarity and Expertise), involvement, internal searching related to festivals and prior knowledge (Familiarity and Expertise), and the involvement of the Internet are identified as determinants that influence the E-informational searching-generating behaviour of festival visitors. In other words, the proposed model acknowledges two factors, which are festivals and the Internet, to better understand informational search behaviour in the cyber world. The model suggested in the article is not empirically tested yet but will be in the future.