The purpose of this study is to examine the structural relationship between the
choice factors that are considered in participating in horse riding and serious leisure
and recreation specialization. For this, convenience sampling surveys were conducted
among those residing in Daegu and Gyeongbuk regions who have participated in
horse riding for six months or longer during the period between May 1 and 29, 2015.
The foundlings from factor analysis as follows; First, when it comes to choice factors
for horse riding, 7 factors have been identified (safety, horse, price, leader, facility,
location, program). Second, the safety, facility, horse, and the price factors have
turned out to have a significant effect on the stage of development into serious
leisure. Third, the safety, horse, price, facility, leader, and the program factors have
turned out to have a significant effect on the stage of development into recreation
specialization. Finally, the serious leisure has shown to have a significant effect on
recreation specialization. These study results indicate that the choice factors serve as
the important variables in development of everyday leisure activities into serious
leisure and specialization stage.