The sports event must be held in the form of fun & run experience to motivate the participants for to enjoy the Marathon tournament. The goal of taking part in the marathon for sports event is mainly to get healthy and relax. The result shows that well organized events, facilities and public relations activities for the hosting city have a significant effect on the satisfaction of the event. The fact that satisfaction with the event by participants motivated by reasons of health and hobby is higher than that by participants motivated by any other reasons shows that sport events for health and recreation provide better satisfaction for participants. This paper studied ways to develop event in connection with local tourism industry and researched the motives by the event-holding organizations to help promote satisfaction by participants.
Key Words : Sports Event, Motivation, Tourism, healthcare, City Marathon